Hi Hedda — this is the workspace for your email marketing campaigns. I've attached @Email Marketing and connected it to your Mailchimp and SendGrid accounts. Tell me what you want the first run to look like.
Hi Ben! Thanks for setting this up. We need to fill our calendar for Q3 — I'm thinking 12 emails over 3 months. We have three patient segments:
- Active clients — pets seen in the last 12 months (most of our list)
- Lapsed — haven't been in for 12-24 months
- New puppy/kitten — adopted in the last 6 months
Tone should feel warm, like talking to a neighbor, not corporate. We're a community practice — most of our clients have been with us 5+ years.
Perfect. @Email Marketing draft a 12-campaign Q3 calendar across those three segments. Mix of seasonal (summer pet safety, back-to-school routine, fall wellness), service (annual exams, dental month), and lifecycle (puppy/kitten milestones). Pull subject lines and audience counts from the Mailchimp lists. Warm neighborhood tone — Hedda doesn't want corporate.
On it. Pulling list sizes and recent campaign performance, then drafting 12 campaigns with subject, preview text, body, send-time recommendation, and audience filter for each.
v1 ready — 12 campaigns sequenced across July, August, and September. Active clients see 6, Lapsed see 4, New puppy/kitten see 6 (some overlap on the seasonal ones). All set as drafts in Mailchimp, none scheduled yet.
Read through these last night with Sam (my husband, also runs the practice with me). A few things:
- Subject #2 sounds too clinical — "Did you know" feels lecture-y. Can we soften?
- The Lapsed sequence is too aggressive — three "we miss you" emails in a row will feel pushy. One is enough, then move on.
- For New puppy/kitten — can we add a milestone email at the 6-month mark? That's when most owners realize they need spay/neuter info, but they don't always ask.
- The August back-to-school one is great. Keep that exactly as-is.
Otherwise the tone is right on. Thank you!
Great notes. @Email Marketing revise: (1) rewrite subject #2 warmer, (2) drop two of the Lapsed re-engagement emails, leave one, (3) add a 6-month spay/neuter milestone email to the New puppy/kitten sequence, (4) lock the back-to-school email — don't touch. Keep everything else, just regenerate.
Got it. Locking back-to-school as v1 verbatim. Reworking the other three. Net change: 12 → 11 campaigns (one Lapsed dropped, one New puppy/kitten added, one Lapsed swapped subject).
v2 ready. Subject #2 reworked from "Did you know" to "A small thing that makes a big difference for your dog." Lapsed sequence cut from 3 → 1, with the surviving email focused on a friendly check-in rather than a sales push. Added the 6-month spay/neuter email to puppy/kitten — slotted for week 8.
Almost there! One last thing — the spay/neuter email reads a little too clinical even though it's a milestone. Sam pointed out that owners hear "spay/neuter" and freeze up. Could we lead with the puppy's growth at 6 months and slip the spay/neuter conversation in as one of three things to think about?
Also — I realized we forgot Labor Day weekend. Could we add a "we're closed Monday, here's our emergency line" reminder? Short and useful.
Both good catches. @Email Marketing rewrite the 6-month puppy/kitten email to lead with growth milestones, soft-pedal the spay/neuter into a "three things to consider" framing. Add a Labor Day closure reminder to the Active clients list — short, just the date and emergency line. Keep everything else from v2.
Understood. Reframing the spay/neuter email and adding the Labor Day reminder. Total goes 11 → 12.
v3 ready. Spay/neuter email now leads with "Your puppy at 6 months: what to expect" and folds spay/neuter into a "three things on most owners' minds right now" list. Labor Day closure reminder added — 2 sentences, scheduled for Friday before the weekend.
All 12 are sitting as drafts in your Mailchimp account. Nothing scheduled or sent — your call when to publish each one.
This is exactly right. Sam and I just read all 12 — the 6-month one is so much better. We'll schedule them out of Mailchimp ourselves so we can stagger the sends around clinic hours. Thank you! 🐾